Apple’s
 Genius Bar is one of the big reasons people love the company. If you’ve
 got a problem with a device, you can just go to your local Apple Store 
and get it fixed in no time. Unfortunately, you can’t get the same kind 
of help with many other products.
Samsung
 wants to change that, though, with the latest version of its Samsung+ 
app. Available today, Samsung+ 3.0 is designed to provide you with all 
of the information you need to deal with any and all of your connected 
conundrums from the comfort of your home.
Though
 it’s on version 3.0, chances are you’ve never heard of Samsung+. That’s
 because Samsung actually launched the app last summer but didn’t make 
much of it, as the company said it wanted to continue adding more 
features.
Several
 other journalists and I got the chance to use Samsung+ 3.0 in action, 
and it feels well thought out enough to genuinely make customer support 
easier for Samsung users.
Samsung says the app is designed to provide you with personalized support for all your Samsung devices.
From
 the home screen, you can see highlights about your device, get simple 
tips on how to better use it, or browse various Samsung promotions. 
That’s all well and good, but it doesn’t do much to help you when your 
phone is on the fritz.
Tapping
 on the question mark icon at the top of the screen brings you to the 
Samsung+ Support page. From here you can perform a diagnostic check on 
your device, find answers to frequently asked questions, and get live 
help.
The
 live help feature is what makes Samsung+ so compelling. Previous 
versions of the app already offered phone support and live video 
support, but with Samsung+ 3.0, the company now lets support 
representatives remotely take control of your device.

During
 a staged demo, Samsung walked us through the process of letting a 
customer support rep take over our phone. According to Samsung, customer
 support reps can access only areas of your phone that you specifically 
allow them to. So if you don’t want them to look at your photo gallery, 
they won’t be able to.
In
 the staged demo, we saw the customer support rep remotely access a test
 phone and reset its Bluetooth settings. The rep demonstrated how he 
could draw on the phone’s screen to show users where specific settings 
they might need to use in the future are located.
Samsung
 isn’t the first company to make live video and remote customer support a
 feature of its products. Amazon has been doing the same thing for quite
 some time with its Mayday button on its Fire tablets.
The
 one downside to Samsung’s service is that it has tiered levels of 
support ranging from Silver to Gold and finally Platinum. The base tier 
is Silver, but if you own a number of Samsung devices, you are 
automatically bumped up a level.
Why
 does that matter? Because higher tiers give users access to things like
 24-hour video chat support, while lower tiers can access video support 
only during business hours.
Gold and Platinum tier members also get things like discounts on shipping and repairs.

Overall,
 Samsung+ feels like a solid customer support service that should help 
users deal with some of the simpler problems they face with their 
devices.
That
 said, something like Samsung+ will never replace the kind of service 
offered by Apple’s Genius Bar. Sure, going to the Apple Store to get 
your iPhone fixed can be a pain, but being able to talk to someone face 
to face is still far easier than talking with someone over video or 
voice chat.
Apple’s
 Genius Bar is one of the big reasons people love the company. If you’ve
 got a problem with a device, you can just go to your local Apple Store 
and get it fixed in no time. Unfortunately, you can’t get the same kind 
of help with many other products.
Samsung
 wants to change that, though, with the latest version of its Samsung+ 
app. Available today, Samsung+ 3.0 is designed to provide you with all 
of the information you need to deal with any and all of your connected 
conundrums from the comfort of your home.
Though
 it’s on version 3.0, chances are you’ve never heard of Samsung+. That’s
 because Samsung actually launched the app last summer but didn’t make 
much of it, as the company said it wanted to continue adding more 
features.
Several
 other journalists and I got the chance to use Samsung+ 3.0 in action, 
and it feels well thought out enough to genuinely make customer support 
easier for Samsung users.
Samsung says the app is designed to provide you with personalized support for all your Samsung devices.
From
 the home screen, you can see highlights about your device, get simple 
tips on how to better use it, or browse various Samsung promotions. 
That’s all well and good, but it doesn’t do much to help you when your 
phone is on the fritz.
Tapping
 on the question mark icon at the top of the screen brings you to the 
Samsung+ Support page. From here you can perform a diagnostic check on 
your device, find answers to frequently asked questions, and get live 
help.
The
 live help feature is what makes Samsung+ so compelling. Previous 
versions of the app already offered phone support and live video 
support, but with Samsung+ 3.0, the company now lets support 
representatives remotely take control of your device.

During
 a staged demo, Samsung walked us through the process of letting a 
customer support rep take over our phone. According to Samsung, customer
 support reps can access only areas of your phone that you specifically 
allow them to. So if you don’t want them to look at your photo gallery, 
they won’t be able to.
In
 the staged demo, we saw the customer support rep remotely access a test
 phone and reset its Bluetooth settings. The rep demonstrated how he 
could draw on the phone’s screen to show users where specific settings 
they might need to use in the future are located.
Samsung
 isn’t the first company to make live video and remote customer support a
 feature of its products. Amazon has been doing the same thing for quite
 some time with its Mayday button on its Fire tablets.
The
 one downside to Samsung’s service is that it has tiered levels of 
support ranging from Silver to Gold and finally Platinum. The base tier 
is Silver, but if you own a number of Samsung devices, you are 
automatically bumped up a level.
Why
 does that matter? Because higher tiers give users access to things like
 24-hour video chat support, while lower tiers can access video support 
only during business hours.
Gold and Platinum tier members also get things like discounts on shipping and repairs.

Overall,
 Samsung+ feels like a solid customer support service that should help 
users deal with some of the simpler problems they face with their 
devices.
That
 said, something like Samsung+ will never replace the kind of service 
offered by Apple’s Genius Bar. Sure, going to the Apple Store to get 
your iPhone fixed can be a pain, but being able to talk to someone face 
to face is still far easier than talking with someone over video or 
voice chat.
There’s
 also the fact that if you’ve broken your device and purchased a 
warranty through Best Buy or your carrier, you’ll have to deal with them
 rather than Samsung. You can always buy a Samsung warranty, but you’ll 
have to wait to get your replacement in the mail. Apple can just hand 
you a replacement right there in the store.
Still,
 if you have a Samsung product and aren’t quite sure what to do when you
 run into a hiccup with the device, Samsung+ is a great first step.
Email Daniel at dhowley@yahoo-inc.com; follow him on Twitter at @DanielHowley.


 
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